CASE STUDY
Case Study:
Product Engineering – Mobile based Restaurant Order Management App
Digitizing restaurant operations and interactions to take advantage of a “mobile” economy and boost customer loyalty.
OVERVIEW
Vincenzo’s Italian Restaurant, a popular restaurant chain, sought a comprehensive solution to enhance its order management system. The objective was to leverage technology to create a unified platform that would streamline the ordering process, improve customer retention, and strengthen brand loyalty.
CHALLENGES
The restaurant faced:
- The pandemic revealed opportunities to enhance food ordering, pickup, and delivery services.
- The aim was to leverage technology for customer retention and brand trust.
- Focus on improving brand image and fostering customer loyalty.
- Create a centralized, interactive platform for different Vincenzo’s Italian Restaurant locations.
Solution Implemented:
Prakat designed a user-friendly restaurant order management app featuring:
- Enhanced brand loyalty by consolidating all ordering and booking gateways into a single platform.
- Developed a seamless web and mobile application that reflects Vincenzo’s renowned service and food quality.
- Introduced customer loyalty points and customized dining experiences through new tech platforms.
- Established membership models to foster deeper customer engagement.
- Leveraged the mobile application to adapt to increased online living during the pandemic, attracting and retaining loyal customers.
Technologies Used:
- Mobile Application Development: Ensured accessibility for staff and customers.
- Cloud Services: Provided reliable data storage and processing.
Business Impact:
- Reduced wait times and increased table turnover rates.
- Enhanced customer satisfaction through accurate order processing.
Results Achieved:
- Sales and profits for the restaurants increased as anticipated, reflecting a rise in repeat customers and enhanced loyalty.
- The app’s Average Session Length (ASL) surpassed the national average, indicating customers found their favorite dishes, easy reservations, and personalized experiences.
- Structured data facilitated faster analysis, leading to cost savings and improved operational efficiencies.
- Vincenzo’s is now focused on replicating these successful experiences in future locations.
Conclusion:
Prakat’s innovative restaurant order management app significantly transformed Vincenzo’s operations, leading to enhanced service delivery and improved customer experiences. The integration of various features fostered brand loyalty and created a centralized hub for seamless interactions across all locations.
Digitizing restaurant operations and interactions to take advantage of a “mobile” economy and boost customer loyalty.
CHALLENGE
There were no problems, there were only opportunities and expectations. During the global pandemic, the need for easy food ordering, pickup, and delivery services became critical. The main idea was to answer the leverage technology to retain customers and reinforce greater trust in the brand while enhancing brand image, build loyalty, and create a centralized hub for separate Vincenzo’s Italian Restaurant locations on a new, interactive platform.
SOLUTION
Increased brand loyalty by integrating all the ordering and booking gateways. Created a one-stop application for both web and mobile versions, which delivered a seamless user experience matching the service and food quality Vincenzo’s is known for. Introduced customer loyalty points, customized dining experiences, membership models and more, all enabled via the new tech platforms. During the pandemic, the world began living online more than ever and the modern mobile application that was created served as a great way to introduce more people to the brand and keep them as loyal customers.
Vincenzo’s Italian Restaurant needed a modernized app that delivered improved user experience and measured up to the food and service standards the restaurant was known for.
RESULTS
- As predicted – the restaurants saw an increase in sales and profits. Increase in repeat customers was a clear indication of increased loyalty.
- ASL better than the national average for restaurant apps meant that customers were seeing what they wished for – their favorite dishes, easy reservation processes, customized experiences, points, memberships etc.
- Structured data enabled quicker analysis and thus cost-cutting and improving efficiencies.
- Vincenzo’s has its next goal set too – helping future locations deliver similar experiences.
Connect with Prakat.
Prakat has played an integral role in helping to get our restaurants up to speed with modern technology. They developed and helped design a user-friendly mobile app for one of our restaurants. We plan on working with them to develop similar apps for our other restaurants
– FRANK STANYK
Operations Manager,
Vincenzo’s Italian Restaurant
Connect with Prakat.
Prakat has played an integral role in helping to get our restaurants up to speed with modern technology. They developed and helped design a user-friendly mobile app for one of our restaurants. We plan on working with them to develop similar apps for our other restaurants
– Frank Busic
Operations Manager,
Grand Restaurant Group
600 La Terraza Blvd.,
