Avvtar.ai
Mixed Reality Advertising: Turning Images and Content into Immersive Interactive Experiences.
VR vs AR vs MR
Virtual Reality (VR): A fully immersive experience that transports users to a computer-generated environment, isolating them from the real world. Specialized equipment like VR headsets is used.
Augmented Reality (AR): An enhancement of the real world by overlaying digital content onto the physical environment. Users can interact with virtual elements through devices like smartphones or AR glasses.
Mixed Reality (MR): A combination of VR and AR, where digital and real-world elements coexist and interact in real-time. MR allows users to manipulate and engage with digital content as if it were part of their physical surroundings.
Effectiveness
- Gen Z are keen on engaging with AR experiences.
- More memory retention than static ads or QR codes which redirect to standard webpages or videos.
- Higher conversion rate after viewing the AR experience.
Device Compatibility
- Apple Devices: Avvtar takes advantage of Apple’s latest technologies to create an immersive AR experience on iPhone and iPad.
- Android Devices: View your 3D content in real life on Android devices with a tap of a button.
- Browsers: View, zoom, and rotate a realistic 3D composition on your desktop browser.
FAQs About Mixed Reality Advertisements
1. Does the user need to download any app to experience this immersive technology?
No app download is needed. Users simply open their phone’s camera and scan the QR code to access the experience.
2. Can we play only 2D videos over the print ad?
No, we can play 3D videos and even touch interactive videos.
3. Example of touch interactive video:
Imagine an automobile advertisement: users can experience the car emerging in 3D. They will have interactive touchpoints, such as car doors. When users tap on a door, it opens and reveals the interiors, creating an engaging experience.
4. What phone specifications are required for this technology?
This technology can be experienced using any Android phone or iPhone.
5. What assets are required from the client?
The creative assets (e.g., image of the print ad and the video that needs to be superimposed over it).
6. Other use cases for this technology:
Brochures, pamphlets, visiting cards, birthday cards, photo prints, hoardings, etc.
7. Can you help us create the videos?
Yes, we can!
Other Solutions Using Avvtar.ai
1. Packaging Solutions:
Avvtar’s packaging solutions offer an immersive experience by overlaying digital content onto real-world objects, accessible via smartphones or tablets. Shoppers can interact with these digital layers directly on physical products. Examples include shoe boxes, wine bottles, and more.
2. Tech-Integrations:
Our technology can seamlessly integrate into existing applications, allowing customers to visualize products in AR/VR. For example, viewing how a product appears in a room or how it looks when worn.
Conclusion
Prakat creates transparent, value-based relationships as its team implements advanced IT solutions for clients from industries including Financial Technologies (FinTech), Healthcare, Clean Energy, and Retail/Ecommerce.
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