CASE STUDY
Product Engineering: Quote Automation on Salesforce
OVERVIEW
A Professional Employer Organization needs to consider many inputs before developing a quote. To streamline this process, a custom Salesforce module was developed to integrate with external sources for insurance rates, utilizing a daily batch process to find the most relevant rates for specific territories in the US. The solution factors in federal and state taxes to accurately calculate insurance premiums and generates on-screen quotes for four configured carriers. Sales representatives can select the best offers and automatically send quotes to customers via email, enhancing the efficiency of the quoting process.
CHALLENGES
- Reliance on a macro-enabled spreadsheet for quote generation.
- Manual data entry required from the CRM to the spreadsheet.
- Use of pre-defined templates for quote creation.
- Frequent changes in input data necessitating ongoing monitoring for accurate pricing.
- Need to compare premium rates from multiple agencies for competitive proposals.
Solution Implemented:
- Integrated APIs with insurance carriers to obtain the latest rate updates.
- Automated the quote generation module to provide multiple options with accurate calculations.
- Produced PDF outputs of quotes in the required format.
- Sent the generated PDF to customers for signature via DocuSign.
- Implemented tracking of customer signatures using DocuSign for efficient follow-up and record-keeping.
Technologies Used:
- Salesforce CRM: Customized to meet specific organizational needs.
- API Integrations: Linked to various insurance carriers for live data retrieval.
- DocuSign: Enabled automated document dispatch, tracking and signing.
Business Impact:
- Time Efficiency: Reduced quote generation time from hours to minutes.
- Accuracy Improvement: Enhanced quote precision by eliminating manual data entry.
- Enhanced Customer Experience: Quicker and accurate quotes improved overall client satisfaction.
Results Achieved:
- Generated accurate quotes using the most current rates.
- Streamlined the quote creation process, allowing users to generate quotes with just a click.
- Sent quotes to customers using predefined email templates, saving time on communication.
- Facilitated signature collection and tracking through DocuSign, enhancing the efficiency of the process.
Conclusion:
Prakat’s innovative automation solution revolutionized the quote generation process for the Professional Employer Organization. By integrating real-time data from insurance carriers and streamlining workflows, the client achieved greater accuracy, efficiency, and enhanced customer experiences. This transformation not only simplified operations but also positioned the organization to deliver competitive proposals swiftly, thereby strengthening client relationships and driving business growth.